Conceptual artwork made for a dream web design and development agency JuiceCart. The direction for the artwork was centered around the concept of a mobile juice cart that sells fresh fruit or juice prepared on the spot. Likewise the agency would provide products that are fresh and inventive, bright and insightful, approachable, and friendly.
The core of my designs was a "freshly squeezed" metaphor that I wanted to represent by combining symbolic elements design and development with fruit. Each illustration was created to represent services provided by the agency including web development, "fresh squeezed" designs, and creating the blueprints for a successful business online.
